‘Break The Bank’
28 June, 2011 - Our Work, Television
This was our first 100% 3D animated TV spot. The promotion worked basically as it plays in the spot. Contestants wheel a piggy bank down a conveyer belt until it falls off and shatters into a million pieces revealing how much money they’ve won.
We tried to give the claw a bit of a personality and most of the sound effects were created from scratch. We sort of took a classic Looney Tunes approach. The piggy bank fall was definitely Wile E. Coyote inspired.
ADDY AWARD WINNER
Client: Tachi Palace Hotel & Casino
Director: Byron Watkins
Writer: Karen Karabian
3D Animator: Jeff Duncan
Music/SFX: JRS Audio