The I Bike Fresno campaign is designed to get people in the Greater Fresno area riding their bikes more today than they were the day before. We created a website that acts as a hub for all kinds of biking related information. Maps, rides, events, blogs, news and more. In addition, we built and programmed a log-in feature that allowed people to create teams, log their miles and chart their results. Because of the type of data we were able to collect, we were able to show people how many car miles they were offsetting, how much CO2 they were not expending and how much fun they were having.
View Website: http://www.ibikefresno.org