This was a fun project. Tachi wanted a cool way to invite people to their “Big Game” Party (you can’t say Super Bowl…oops). It’s your very own finger football kit. Complete with artificial turf and cheering fans. They liked the idea so much they designed the entire event around it. Party goers competed in a “longest finger kick” contest and a finger football tournament.
Making the goal post stand up when you opened the package was the biggest challenge. We spent a lot of time dissecting pop-up books at Barnes and Noble to get it right. Four hundred hand cut squares of grass later we had the perfect piece and walked away with a Best of Show Addy Award.
ADDY AWARD WINNER: BEST OF SHOW
Client: Tachi Palace Hotel & Casino