‘Reasons’

When Kaplan College approached us to produce their national TV campaign, we knew we had to come up with something great. After listening to numerous focus groups, we felt the best approach was to acknowledge that we all have different reasons for coming back to school and they are all worth it. By combining that message with compelling images of school, work and everyday life, we were able to produce a campaign that reflected the Kaplan College brand and expanded awareness of the services they provide.

ADDY AWARD WINNER

Client: Kaplan Higher Education
Director: Byron Watkins
Producer: Sara Bourbeau
Writer: Anthony Taylor
Camera: Blare Media
Editor: Tony Bennett
Animator/Color: Jeremiah Belt
Music: Amber Music