This morning our creative team and account management team switched job roles and came up with creative and media buys for an imaginary client. We thought it would be a great way to see what the people on the other side of the office actually do on a regular basis. It was enlightening, the say the least. In the end we decided to leave the media buying and creative design to the professionals…but it sure was fun!
Today at the Fresno Advertising Federation luncheon, guest speaker Ann Evanston discussed various ways businesses and entrepreneurs can enhance their social media presence.
While her entire presentation was completely thought-provoking and interesting, the biggest thing I took away from her presentation is that no matter what, we need to be ourselves in life and in business. She used the following quote from Dr. Seuss.
Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.
No matter what type of business you are in, being yourself is the most important thing.
If you can go out and be who you are and represent yourself and your company in an honest and upfront way, there shouldn’t be anything that can get in your way of success.
Take a look at how you interact with your customers and co-workers. Are you being authentic? Are you really engaging and trying to learn?
Dr. Seuss put it best…
You have brains in your head.
You have feet in your shoes.
You can steer yourself any direction you choose.
You’re on your own.
And you know what you know.
And YOU are the guy who’ll decide where to go.
~Tanya
Outreach & New Media Manager
Look at what we made! It’s the new JP Marketing website and we’re pretty proud of it. Take a look around and see what’s new at JP. Check out our portfolio, our new blog, our Twitter feed, our mouth-watering food pictures on the front page and our new bios. It’s all good stuff. (more…)
Our team is doing a bit of celebrating over here. We took home a National Silver ADDY® Award for our work on the Fresno Fire Department PSA Campaign.
The campaign included a series of four spots including: Pool Safety, Firefighter In Your House, Deck the Halls and Silent Killer. (more…)
Some cool thoughts on the way we are motivated as creative professionals. We see a lot of takeaway in this for how WE operate internally. Thought it would be interesting to you all as well!
Anthony Taylor
Writer/Producer
Creative Director Byron Watkins sits in deep thought and wills the yellow birds of the office to DO HIS BIDDING!!!
This is a really interesting take on crowdsourcing. It’s a topic that creates some awesome and very passionate discussion around our office. (more…)
Chances are you’ve reached us here via our ad in the Addy’s program. (That sounds weird. Ad. In the Addy’s. Nevermind.) Anyway, this blog will be your glimpse into the everyday life of JP Marketing. A humorous, odd, warm, delicious and sometimes scary glimpse into the office. (more…)
The 2011 Addy’s are TONIGHT at the 1401 Grand in Downtown Fresno and we’re ALL pretty excited. MO is wearing shoes that make her 19’ tall, Gabe was less than a half hour late to work, Paul is wearing his good turtleneck, Josh is sporting his good orange knit cap and I even trimmed my beard last night. Yeah. It’s THAT kind of of excited at JP. (more…)