JP MarketingJP Marketing | Full Service Marketing Firm

The Great JP Job Swap

tanya — Wed, 01 Feb 2012 19:33:55 +0000

This morning our creative team and account management team switched job roles and came up with creative and media buys for an imaginary client. We thought it would be a great way to see what the people on the other side of the office actually do on a regular basis. It was enlightening, the say the least. In the end we decided to leave the media buying and creative design to the professionals…but it sure was fun!

The Authentic You

tanya — Wed, 18 Jan 2012 23:51:31 +0000

Today at the Fresno Advertising Federation luncheon, guest speaker Ann Evanston discussed various ways businesses and entrepreneurs can enhance their social media presence.

While her entire presentation was completely thought-provoking and interesting, the biggest thing I took away from her presentation is that no matter what, we need to be ourselves in life and in business. She used the following quote from Dr. Seuss.

Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.

No matter what type of business you are in, being yourself is the most important thing.

If you can go out and be who you are and represent yourself and your company in an honest and upfront way, there shouldn’t be anything that can get in your way of success.

Take a look at how you interact with your customers and co-workers. Are you being authentic? Are you really engaging and trying to learn?

Dr. Seuss put it best…

You have brains in your head.

You have feet in your shoes.

You can steer yourself any direction you choose.

You’re on your own.

And you know what you know.

And YOU are the guy who’ll decide where to go.

~Tanya

Outreach & New Media Manager

‘Next Gen’

admin — Fri, 23 Dec 2011 18:28:48 +0000

Selling a completely new concept in new home floorplans can be tricky. Using the floorplan as a key visual element, we were able to demonstrate how this flexible floorplan can accommodate a changing family’s housing needs. A picture is definitely worth a thousand words.

Lennar Next Gen

admin — Fri, 23 Dec 2011 17:07:33 +0000

How do you try to explain a completely new housing floorplan that nobody has ever seen before? With the actual floorplan, of course. As part of the California launch in Fresno, we decided the best way to sell this innovative new product was to show it.

Learning Designs

admin — Fri, 23 Dec 2011 17:01:13 +0000

Our first project with Learning Designs was to update its logo. They were looking for a fresher, more up-to-date style that would appeal to today’s kids. More refined design and superhero colors brought a home-grown logo into a competitive private tutoring landscape.

Learning Designs

admin — Fri, 23 Dec 2011 00:46:59 +0000

We took a logo refresh a step further. Taking a note from popular animated movies, we gave Learning Designs’ mascot, Louie, a full illustration overhaul, bringing him into the world of 3D animation.

Look! A New Website!

admin — Wed, 29 Jun 2011 20:51:12 +0000

Look at what we made! It’s the new JP Marketing website and we’re pretty proud of it. Take a look around and see what’s new at JP. Check out our portfolio, our new blog, our Twitter feed, our mouth-watering food pictures on the front page and our new bios. It’s all good stuff.

At the beginning of 2011, we decided to dedicate ourselves to moving forward while embracing the way we have always operated. Like a family. So we began using the kitchen as a metaphor for how we do business. The kitchen is where we congregate as a family so it seemed like a natural fit to describe how we operate with clients.

So tell all your friends about the cool new stuff in the JP kitchen!

‘ALC’ Magazine Ads

admin — Tue, 28 Jun 2011 21:01:11 +0000

We love creating cohesive print campaigns that really work to create a brand image without looking like the same ad over and over again. WIth the imagery of a hanger holding different clothes that you’d love to be wearing, we were able to create that campaign for Advanced Laser Clinic.

Client: Advanced Laser Clinic

‘The Spa’ Newspaper Ads

admin — Tue, 28 Jun 2011 20:58:41 +0000

The Spa at Tachi Palace was looking for a simple and elegant way to promote their new treatments. Since many of them seemed to have a “fruit” component, we designed the look of the print advertising around each featured fruit.

Client: Tachi Palace

‘Mad Men of Fresno’ Layout

admin — Tue, 28 Jun 2011 20:50:55 +0000

With the success of the AMC series, “Mad Men,” we designed an Addy award winning pictorial featuring local advertising talent in Fresno. Shot at the Downtown Club and designed in house, we managed to capture the spirit of the ’60s in 2010.

Client: HiS Magazine